Headlines Matter

Headlines simple put determine how many people will read further and headlines change the way people read an article and the way they remember it!

Crowd walking down a neon street
Neon crowd, How do you get them to notice YOUR sign

We skim the headlines before being drawn to whatever draws our attention. The same habits apply on social media, where we scroll through our Facebook or Twitter feeds and click on whatever catches our fancy.

Your headlines must be attention-grabbing if not your marketing message won’t get read and your product or service will not be sold.

Use words like

  • Announcing…
  • The Art Of…
  • At last…
  • Ideas to…
  • Proven reasons…
  • Tricks to…
  • Secrets of…
  • ____ ways to….         * Starting with a numeric value works well, example 10 ways to make videos
  • breakthrough…
  • Amazing
Emotional Triggers
Emotional Triggers

 

 

If you want to make great headlines they should answer these 4 questions (the 4 u’s):

  • Is it useful?
  • Is it Unique?
  • Is it ultra-specific?
  • Is it urgent (time-specific)?